👀 Who reads your investor updates?

There are plenty of resources out there to draw inspiration when writing a monthly or quarterly investor update for your startup — some even down to explaining why we need them.

So, here’s my own take on who really reads an investor update?

Your current investors

Potential investors

You and Your Team

Now that you are clear on who reads investor updates, I hope you’ll enjoy it a little more when you’re due for your next one.

One tip to writing your investor updates I’d like to share is to first write one version catered for one specific category of reader (i.e. current investors, potential investors, you and team), then make minor edits, to cater to the other groups of readers.

I’ll give more tips on my next post. Feel free to drop me a line at jtan@allvp.vc if you have questions. 🙂

Jia Li Tan is Associate at ALLVP. She previously worked at Golden Gate Ventures.

Originally published at https://ruta-startup.com on November 27, 2019.

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